Pengaruh Corporate Image, Trust, Kepuasan terhadap Loyalitas Konsumen Pusat Oleh-Oleh Khas Kerinci

The Covid-19 pandemic has become a difficult time for several aspects, including the world of marketing. This is also felt by MSME business actors. use online media can help defense and life journey MSMEs. Loyalty strong commitment to encourage customers visit again (Oliver, 1999). Consumer loyalty (Rauyruen & Miller, 2007; Selnes, 1998) manifestation continuation customer satisfaction in using facilities services provided company, as well remain company. In this study, was measured variables Corporate Image, Trust, Satisfaction Central By - Khas Kerinci chosen object research because decline sales during pandemic. study conducted on 100 consumers Center with purposive sampling method, analyzed SPSS 22 program.